Graff has launched its 2023 festive campaign called "I Wish," which showcases elegance and brilliance. The campaign features Dutch model Rianne van Rompaey, who previously modeled for Graff's Butterfly collection. The photos were taken by photographer Mikael Jansson and styled by Emmanuelle Alt. The luxurious jewelry is displayed against the backdrop of Villa La Vigie on the Cote d'Azur, adorned with diamonds, emeralds, rubies, and yellow and white diamonds. Rianne gracefully wears the jewelry alongside festive dresses, blazers, and sequins.
The CEO of Graff, Francois Graff, describes the campaign as a vibrant “symphony of luxurious color, captivating luminosity, and joyous celebration.” The campaign unveils a world where each curated piece, marked by extraordinary artistry, stands as a testament to the brand’s enchanting jewelry tales.
The campaign invites people to imagine the jewelry as timeless treasures and future heirlooms, symbolizing elegance across generations.
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